Dealing with the Media
Do you sometimes wonder how some businesses manage to get their story into the media? Come along to this workshop to get a better understanding of what the media considers newsworthy and learn how to approach journalists. Discover how you can maximise media coverage to increase the profile of your business.
This enlightening session will discuss the difference between news and human interest articles; how to determine whether you have a newsworthy story and which media outlet would be most interested in hearing from you. Expert presenters will also look at how to respond if the media comes knocking on your door for a comment on an issue or event; what you should say and how you should say it to ensure you maintain your business' good reputation.